Peter Collins Eyecare | Independent Opticians on Hayling Island

Peter Collins Eyecare is committed to protecting your privacy and ensuring your personal information is handled safely and responsibly. This policy explains how we collect, use, and store your data in accordance with UK data protection laws (including UK GDPR).

What information do we collect?

Personal details (name, address, date of birth, contact information)
Health, clinical, and prescription information
Appointment, dispensing, and payment details
Information submitted via our online contact forms (such as your name, email address, phone number, and the contents of your message)
Audio recordings of telephone calls made to and from the practice
Website usage data (via cookies)

How do we use your information?

To provide professional eye care services and dispense optical appliances
To manage appointments, reminders, and patient clinical records
To respond directly to inquiries and messages submitted via our website
For staff training, quality monitoring, patient safety, and dispute resolution (via secure call recordings)
To comply with legal and NHS requirements
For internal record keeping and continuous service improvement

How is your data stored?

Your data, including electronic system records, paper files, and audio recordings, is stored highly securely. Digital data is held on encrypted servers, and physical data is kept securely on-site. Access is strictly restricted to authorised management and clinical staff. We retain your records, messages, and call logs only for as long as necessary, strictly in line with NHS guidelines and statutory data protection retention periods.

Do we share your data?

We do not sell or share your personal data with third parties for marketing purposes. We will only share your data where required by law, with your explicit consent, or for the direct provision of your care (e.g., medical referrals to the NHS, GPs, ophthalmologists, or external optical laboratories).

Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. You can control or disable cookie preferences directly within your browser settings.

Your rights

Under the UK GDPR, you have the right to:

Access, correct, or request the deletion of your personal data.
Object to or restrict certain types of data processing.

To exercise your rights, please contact us using the details on our Contact page.